Saints win 31-17 – and with that, another football season has come to a close. A bittersweet day for many across the globe, here at Collective Intellect we take solace in the fact that we get to bask in the bright (and in some cases not so shiny) moments of the Super Bowl XLIV advertising [...]
Collective Intellect is developing new and innovative techniques to use the blogosphere as a predictive tool for reaction-based events. We’ve had predictive success in single state primaries and caucuses, as well as Super Bowl advertising; but the massive amounts of conversation in different topic areas surrounding Super Tuesday seemed to have too many variables which [...]
Last night at the Colorado chapter of the Business Marketing Association, I listened to Matt Preschern, a VP of Communications for IBM, talk about the digital convergence of marketing. He started off his presentation with a focus I appreciated — how much smaller, more niche audiences are (the lead in to talking about targeting markets [...]
A Variety post from last night is sparking conversation in the blogosphere about which Hollywood studios are advertising in Super Bowl XLII, and what movies they are promoting. The first post commenting on the news came from SuperHeroHype.com and obviously covers the two superhero movies that have been announced in Iron Man and Hancock. Iron [...]
Social CRM is a philosophy and a business strategy, supported by a technology platform, business rules, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It's the company's response to the customer's ownership of the conversation.
Almost any textual content your organization stores such as:
Any proprietary data can be imported into the Collective Intellect Social CRM Insight platform.
Contact us about mapping your data to the ci-insight format. info@collectiveintellect.com
Snippets are subsets of a posting based on your specified search criteria.
These snippets enable you to more accurately capture consumer sentiment across any topic, theme, dimension or term.
Websites that have an RSS feed (people can subscribe to them), and they are personally authored.
Forums or threaded conversations where one person can comment, and anyone can view the comment and respond back.
Online news, includes WSJ, NY Times, Local News, etc
Social networking sites such as Facebook, MySpace, LinkedIn.
Twitter, where content is limited to 140 characters.
