Taking part in a time honored tradition, as we launch our 2010 blogging effort, we resolve to be more deliberate about sharing information that tells the story of Collective Intellect, the social media research industry, as well as social media marketing and social media in general. We are expecting many things to change in 2010, [...]
When Leopard first launched, there was a great rush to compare it Vista. Mac fans being what they are, the problems associated with Vista migration just tend to egg them on. Now that Leopard has been out for a while we can take a look at a more long-term comparison between the two operating systems, [...]
Earlier this week, a few of the bloggers at Engadget posted what they called an open letter to Palm. In their typically sarcastic tone, they actually spelled out some intelligent critiques of Palm and their lack of innovation with the Treo. The post was a critical look at what’s needed from Palm to get back [...]
By Damian Boyd-Boffa We’ve been monitoring developments in Digital Rights Management (DRM) usage for the past six months, with only a few notable events. Since last week’s publication of Steve Jobs’ open letter regarding his dissatisfaction with DRM’s ability to hinder pirating – and his view that it really only hinders music sales – there [...]
On Jan 11th, Collective Intellect reported that Industry expert Michael Mace (former VP at Palm and former Director at Apple) believes the drop in RIMM’s stock yesterday in response to the iPhone announcement is an overreaction: “RIMM’s stock was hammered today, but I think that’s a mistake. Yes in the long term there’s a risk [...]
Social CRM is a philosophy and a business strategy, supported by a technology platform, business rules, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It's the company's response to the customer's ownership of the conversation.
Almost any textual content your organization stores such as:
Any proprietary data can be imported into the Collective Intellect Social CRM Insight platform.
Contact us about mapping your data to the ci-insight format. info@collectiveintellect.com
Snippets are subsets of a posting based on your specified search criteria.
These snippets enable you to more accurately capture consumer sentiment across any topic, theme, dimension or term.
Websites that have an RSS feed (people can subscribe to them), and they are personally authored.
Forums or threaded conversations where one person can comment, and anyone can view the comment and respond back.
Online news, includes WSJ, NY Times, Local News, etc
Social networking sites such as Facebook, MySpace, LinkedIn.
Twitter, where content is limited to 140 characters.
