Today at BlogWorld Expo: Tracking Reputation in the Blogosphere

by Robin Seidner November 8, 2007

This morning at 10:15m, I will be co-presenting a seminar on Tracking Reputation in the Blogosphere, with two of my Boulder colleagues, Ari Newman of Filtrbox and Howard Kaushansky from Umbria. If you’re in Vegas for BlogWorld, stop in to our session, ask questions and stay and listen for a while, it should be an interesting conversation. One of the things I will discuss in whether reputation always matters for companies in every industry. Plus, just like in middle school, reputation is only as good as the people who like you, so understanding who those different influencers are is very important to gaining understanding of your reputation.

Hopefully, I will have the opportunity to blog other sessions later — at the very least, I will Twitter my experiences. Follow me at CollectiveIntel.

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Social CRM is a philosophy and a business strategy, supported by a technology platform, business rules, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It's the company's response to the customer's ownership of the conversation.

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Define: Snippet

Snippets are subsets of a posting based on your specified search criteria.
These snippets enable you to more accurately capture consumer sentiment across any topic, theme, dimension or term.

Define: Blog

Websites that have an RSS feed (people can subscribe to them), and they are personally authored.

Define: Message Board

Forums or threaded conversations where one person can comment, and anyone can view the comment and respond back.

Define: News

Online news, includes WSJ, NY Times, Local News, etc

Define: Social Sites

Social networking sites such as Facebook, MySpace, LinkedIn.

Define: MicroBlogs

Twitter, where content is limited to 140 characters.

Define: Social Media

"Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues." more from wikipedia here