Western Union Listens and Acts
by Vicky Czarniecki February 18, 2010It’s great feedback to hear when clients are able to take insight from our collaboration with them and mold it into action that benefits their brand.
We’ve worked closely with Western Union over the last year. During recent work with the company, a specific point of analysis found that a sore spot for consumers was the level of possible fraud surrounding usage of Western Union money wiring services. As discussed at a recent Red Door Interactive social media panel, Western Union has been able to use this finding to shape strategy to re-position their brand.
To keep an eye on how conversation changes as a result of their work, Western Union remains on our client roster by utilizing our Listen platform. Our self-service product enables them to track activity about their company and react quickly to any issues that may arise. We look forward to continued partnership with Western Union and hope that our services will offer guidance and inspiration well into the future.
