Comments on: What’s the point of your social media analysis? http://www.collectiveintellect.com/blog/whats-the-point-of-your-social-media-analysis Mon, 07 May 2012 21:36:56 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Jen Roberts http://www.collectiveintellect.com/blog/whats-the-point-of-your-social-media-analysis/comment-page-1#comment-659 Jen Roberts Sun, 05 Sep 2010 18:02:01 +0000 http://www.collectiveintellect.com/blog/?p=2400#comment-659 Sheldon, Yes, I agree knowing what you want to measure is important, too. Good point. Sometimes we amass all this data and perhaps only need a few key points to get an idea of progress for a goal but instead end up with an enormous amount of information we have to sift through. It's almost as if the goal is to pull metrics and not necessarily to use the information to measure impact. Thanks for your input!! I really appreciate it. -Jen Sheldon,

Yes, I agree knowing what you want to measure is important, too. Good point. Sometimes we amass all this data and perhaps only need a few key points to get an idea of progress for a goal but instead end up with an enormous amount of information we have to sift through. It’s almost as if the goal is to pull metrics and not necessarily to use the information to measure impact.

Thanks for your input!! I really appreciate it.

-Jen

]]> By: 40deuce http://www.collectiveintellect.com/blog/whats-the-point-of-your-social-media-analysis/comment-page-1#comment-609 40deuce Wed, 01 Sep 2010 17:19:05 +0000 http://www.collectiveintellect.com/blog/?p=2400#comment-609 Great post Jen! One thing I would add is to know what you want to measure before you even start your campaign. Too often I see people go through a campaign and then gather their metrics and say "well, what am I going to do with this?" If you know ahead of time what your measurable goals are you can set benchmarks for before, during and after. As well, it will make sifting through all your info much easier if you know exactly what you're looking for. Cheers, Sheldon, community manger for Sysomos Great post Jen!
One thing I would add is to know what you want to measure before you even start your campaign. Too often I see people go through a campaign and then gather their metrics and say “well, what am I going to do with this?”
If you know ahead of time what your measurable goals are you can set benchmarks for before, during and after. As well, it will make sifting through all your info much easier if you know exactly what you’re looking for.

Cheers,

Sheldon, community manger for Sysomos

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