Track critical social media and key performance business indicators for changes in consumer perceptions, emerging issues or trends
Improve communication strategy and fine-tune engagement points to extend a customer’s lifecycle value
Correlate social intelligence with other business metrics or more traditional data
Identify key social media indicators
Define audience segmentation
Establish best practices for analyzing social media conversations by brand or category
Data leads to action, and action to results.
CI:View enables true understanding of your customers, which in turn will make a difference to your bottom line.
Social CRM is a philosophy and a business strategy, supported by a technology platform, business rules, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It's the company's response to the customer's ownership of the conversation.
Almost any textual content your organization stores such as:
Any proprietary data can be imported into the Collective Intellect Social CRM Insight platform.
Contact us about mapping your data to the ci-insight format. info@collectiveintellect.com
Snippets are subsets of a posting based on your specified search criteria.
These snippets enable you to more accurately capture consumer sentiment across any topic, theme, dimension or term.
Websites that have an RSS feed (people can subscribe to them), and they are personally authored.
Forums or threaded conversations where one person can comment, and anyone can view the comment and respond back.
Online news, includes WSJ, NY Times, Local News, etc
Social networking sites such as Facebook, MySpace, LinkedIn.
Twitter, where content is limited to 140 characters.