Contact us to set up a trial or get a demo of Media Intellect, our Media Activity Monitoring service.
By delivering real-time data on social media, Collective Intellect gives us the intelligence to engage in the discussion as well as rank my top targets for each account.
Curtis Hougland
President
AttentionPR
Understand the impact of Social Media on your company, your brands, your reputation, your image
Consumers today not only consume media, increasingly they create and share it. 25% of all Internet users publish content online¹. 40% read blogs regularly²; 120,000 blogs are created daily in the U.S.³ Increasingly, this crucial word-of-mouth starts and spreads online. Knowing who is saying what about you (or your client) is now vital business intelligence.
Our Media Intellect service gives marketers and communicators tools to monitor and analyze social media in real time. And, unlike competitive services specializing in research reports, Collective Intellect provides the core data and simple analytical tools that give you the power to make important business decisions based on your own analysis and expertise.
Developed originally for the highly competitive financial services industry, Collective Intellect provides data on social media to more than 60 hedge funds as well as leading brands.
Who uses Collective Intellect?
- Product managers monitor and evaluate the response to new products and protect their brands online
- Content producers track exactly who is seeing their valuable digital content
- PR professionals monitor and act on coverage, trends, sentiment and themes in social media
- Crisis communications experts identify potential crises based on changes in volume and sentiment, plus correct misinformation online
- Market researchers are able to capture core data on consumer behavior online
- Investor relations professionals quietly track investor sentiment, monitor competitors and prepare senior management for quarterly calls
- Customer support builds proactive outreach programs by identifying unhappy and happy customers posting in order to reach out to them
- Corporate marketers use it to launch products, research audiences and build loyal customer relationships
Understand who the key influencers are for the topics you track
How Collective Intellect's filtering technology works
The Collective Intellect system indexes unstructured Internet data, topic-by-topic, in real time, and filters the content into actionable intelligence through easy-to-understand reporting. Its Topicnet™ algorithms categorize and rank data through 20 different filters including influence, sentiment and popularity.
Are conversations about your topic of interest positive, negative or neutral?
How will you use Collective Intellect? Contact us today to discuss how we can help you turn social media into business intelligence.
¹Forrester, ²PEW, ³Collective Intellect