Collective Intellect Insights – April Newsletter

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Collective Insights is the Collective Intellect newsletter, where you'll find information on our latest product developments, our view of emerging trends and best practices for a successful text analytics strategy.

Using Consumer Intentions to Inform Business Decisions

Do you know what your customers want? What they need? Brands need to understand customer behavior in terms of preferences, intent, interests and activity. More and more, these attributes of behavior are revealed in the real time consumer conversations happening in social media. Do you know what your customers want? What they hate? What they need? Collective Intellect (CI) has a powerful method for assessing this kind of meaning in every social media message. And now, via the CI Library of Topics and Dimensions, clients have the ability to extract relevant messages that have been enriched with attributes relating to key customer and service indicators (dimensions) like:
  • Intent to Purchase
  • Service Complaint
  • Intent to Churn
  • Product Research
  • Product Complaint
CI customers can even create their own unique dimensions to capture and identify consumer behavior that’s particularly important to their brand or business, like:
  • Awesomeness
  • Intent to Watch
CI clients can leverage the value of CI’s pre-configured or custom dimensions in several ways:
  • NEW!  CI Insight has a new Dimension Export feature; Call your client services representative to get a “walk through” of this new capability;
  • Custom research reports – call your client services representative to discuss your needs and how CI can prepare an analysis leveraging social behavior dimensions for your brand or business;
  • Custom, real time data feed via RESTful API; get a real time, automatic data feed from CI that feeds directly into your in-house CRM or other customer or service handling systems; receive every message relevant to a particular your key topics, enriched with custom dimensions so that messages can be routed appropriately within your organization.  For more information contact us.

Using Klout Scores to Track Influencers

Want to keep up with every follower of your brand’s key influencers? Track every tweet related to key Twitter handles or hash tag references using the new Klout enhancement to our  standard Twitter dashboard and gives brands visibility to the Top Authors by volume, age and gender demographics if available, and Klout influencer scores for those re-tweeting or referencing a Twitter handle/hashtag.

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