How Social Media Is Being Used to Hide Humiliation in Plain View
This post was written by Stacy Parkinson, one of our senior market analysts. She graduated from the University of Colorado with a BA in Art History. She feels her five years of college work allowed her to develop an analytical mind frame and an ability to find deeper meaning between the layers, which she puts to work at Collective Intellect as a Senior Analyst. She loves to cook and used to love running but her dreams of becoming a world-class athlete were crushed when she recently found out she has crooked kneecaps, which her doctor assures her isn't as uncommon as it sounds.
Hashing Out Hashtags
Everybody has had “that awkward moment”—that misstep that turns your cheeks beet-red and sends waves of heat and embarrassment across your face. And while excruciating at the time, if you think about it, without awkward moments life would be boring as hell—there would be no funny stories over beers after work, no nicknames based on those stories, no acronym for SMH, no The Office… That said, possibly the best hashtag invention in the last year is #thatawkwardmomentwhen, because it lets Twitter users own up to their in-opportunity and gives readers a little laugh and the realization that their day was not nearly as bad as it could have been. Below, based on analysis done on CI’s Insight tool, are the most popular Who’s, What’s and Where’s associated with #thatawkwardmomentwhen. Together, they form a Mad Lib of cringe-worthy affairs. (And some more, just for fun…[Link], [Link], [Link])A Histogram of Humiliation - A Collective Intellect Interpretation
Volume-based/demographic metrics: During the last month (4/16/12 – 5/16/11), #ThatAwkwardMomentWhen was tweeted approx. 232,000 times. In a sample of 5,000, approx. 1,000 users provided demographics: 64% Female, 36% Male.
Click image to enlarge
