New Orleans Goes Mobile: CNBC & CI Partner to Analyze the Social Buzz

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Last week, we had the great opportunity to partner with CNBC down in New Orleans at the CTIA conference. It's one of the biggest and most popular mobile conferences and our role was to understand the social conversations related to all things mobile and how those conversations may end up influencing industry results. The CNBC Social Conversation Index: Mobile Edition (powered by Collective Intellect) tracked and displayed the impact of product releases and service changes on key social indicators: Favorite, Affinity, Loyalty, Purchase Language and Unfavorable. The Social Conversation Got An Unexpected Boost As you would expect, everyone was there save for a couple of notable exceptions: Apple and Motorola. Yet, despite their absence both companies drove a lot of the conversation especially when it came to carriers. Another unexpected topic that surfaced were the conversations related to Boost, a pre-paid company and their moves to introduce refurbished smart phones as part of their offering. Check out this segment with David Faber for a full review of the social side of the CTIA conference: