Boulder, Colo. Apr 16, 2012—Collective Intellect, provider of social media analytics solutions that uncover the meaning of social conversations to predict customer actions, today announced that it has expanded its leadership team with the addition of Ed Roberto as CEO. Mr. Roberto will focus on driving growth and expansion of the company’s operations. Founder, Don Springer, will take on the new role of Chief Strategy Officer where he will steer the company’s vision and build strategic relationships with partners and customers.
"We’re excited to add Ed to our management team," said Don Springer, Collective Intellect founder. "Ed brings a strong operational background and experience running both high-growth startups and larger companies. With this addition, we are well positioned for the next phases of growth in the company as we continue to help our customers understand the meaning of social conversations and take actions that drive improvements in their business metrics.”
Mr. Roberto has been an active entrepreneur and investor for the past 29 years. He has advised, mentored, and operated technology companies across the globe, including high growth startups and larger organizations. His work has encompassed refining operating plans, developing partnerships, building distribution channels and preparing companies for initial public offerings. Mr. Roberto was formerly President at Hydra Group, a digital media software platform and ad network. Previously, Mr. Roberto was COO at TrenStar, a provider of supply chain logistics and tracking software.
“Collective Intellect has developed an impressive list of customers, representing some of the top brands in the world and has a unique partnership to provide CNBC with insights from social conversations that predict business performance.” “Our solutions can extract meaning from the avalanche of social conversations, giving companies an incredibly rich set of insights for growing their businesses.” said Ed Roberto.
Mr. Springer will shift into the role of Chief Strategy Officer. In this role he will continue to develop and share the company’s vision and keep the company at the forefront of social analytics. He will drive strategic relationships with large consumer brands and leading marketing agencies.
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