Super Sunday Ad Tracker: Viewers Getting Thirsty for the Big GameWhen I was checking out the CNBC/Collective Intellect Super Sunday Ad Tracker to find some interesting insights to pass on, I changed the date in the dashboard to analyze conversation from yesterday(Feb., 2nd) and was pleasantly surprised to see Budweiser topping out the list at number 1. Beer appears to be replacing autos in people's minds as we get closer to the big day.
Remember: The Engaged Customers list ranks brands by simply taking all of the positive conversations, subtracting the negative and providing the share in relation to the rest of the advertisements (Calculation done from Engagement Metrics on 2nd Tab).I drilled down into the Engaged Metrics to determine which social indicators were driving the conversation. For social indicators Favorite, Affinity and Purchasing Language, Budweiser ranked in the top 5. But one of the more interesting metrics was the Offensive indicator, where Budweiser ranked #1. Clearly the greater volume of the conversation was positive but it's still remarkable that Budweiser was able to come out on top of the Engaged Consumer list. Perplexed, I drilled down into the actual verbatims (customer conversations) of the Favorite indicator for a clearer picture of what was driving the high ranking. And it became clear viewers were really loving the hockey ad for the Super Bowl! I just watched it and believe that any video that can include the word 'kertuffle' is gonna be good.