CI-Insight | Text Mining & Analytics
CI-Insight, our social media research and text mining platform, gives you the ability to do multi-dimensional analysis, blended qualitative and quantitative analysis, demographics and psychographics analysis, in an integrated analytical hub.
CI's semantic search and analytics technology is unique in its proprietary approach to how data is handled, categorized and measured for relevancy. Our powerful semantic engine is specifically designed to analyze large volumes of unstructured data, like social media, surveys, customer service data or any text-based resource.
CI-Insight enables open-ended analysis by identifying key themes and terms to capture the true voice of the consumer. When applied to private data, CI:Insight can quickly and accurately analyze enormous volumes of data to surface actionable business insights.
CI:View
Visualize Your Social Customer
CI:View is designed to provide a highly-configurable, real-time, automated view into the social side of your business. The dynamic dashboard can be used to:
- alert your organization of emerging trends and issues
- track key performance indicators (KPI's)
- correlate with more traditional business data
Social media is noisy, immediate and unfiltered. Social intelligence is filtered, contextual and relevant to your organization’s goals. It’s the real-time and unstructured nature of social media that makes it rich a resource for consumer insights. But it also requires a dynamic, always-on dashboard to serve up real-time impacts and results from campaigns and outreach efforts.
Read more about the feature and benefits of CI:View in our product data sheet.
Giving the Traditional Sales Funnel a Make-Over
Use CI:View to track and monitor your customer’s intentions, considerations and perspective extending your customers’ lifecycle value. Your organization’s relationship with your customer no longer ends when the transaction closes. Your social consumer may still have lots to say about your product’s quality, pricing versus a competitor and their intention to purchase from you again, not to mention their influence on friends and family.
Creating a Social Enterprise
Social media data is an important resource for understanding your customer’s unfiltered and unsolicited perspectives on your brand, industry or offering. But it’s not the only one and true social business collaboration is only achieved when social media data and more traditional analytics are integrated and correlated.
Optimize your dashboard to correlate social data with more traditional metrics, like transactional, behavioral, or referral.
CI:Learn™ | Social Media Research & Reporting
The CI:Learn™ solution provides clients with a wide array of full service, customized social media research deliverables that uncover valuable insights into consumers’ unprompted and unbiased thoughts, opinions, considerations and preferences that they express in social media conversations.
Collective Intellect’s team of Client Services professionals and Research Analysts work closely with clients to scope projects and then utilize CI:Insight™ to capture, analyze and measure conversations found in social media outlets such as blogs, message boards, Twitter, and Facebook.
CI:Learn™ projects range in size from quick turn-around micro Pulse Check reports to comprehensive Brand, Category and Campaign Insights reports. The reports highlight key findings through a combination of data-driven quantitative social media metrics and qualitative analysis. Collective Intellect’s Client Services leaders collaborate with clients to become educated in industry standards and trends allowing them to deliver actionable insights and recommendations.
Category Tracker
~$27,500CI:Learn’s Category Tracker studies analyze consumer discussions at the categorical level to identify emerging marketplace trends and gauge their influence and importance over time. Collective Intellect’s semantic clustering technology makes it easy to quickly uncover the new trends so clients can leverage the early access to the information to gain a strategic advantage over their competitive set. Our analysts compile a list of top authors in the category and evaluate which authors are the most influential based on a series of qualifications including on-topic post frequency, the amount of inbound and outbound links, number of followers, and post quality/readability. This information enables clients with the ability to focus marketing efforts and messaging on the sites with the most potential for return on their investment.
Brand Insights Report
~$27,500This diagnostics report provides researchers with a better understanding of how their brand is performing in the social media landscape. Social media outlets provide consumers the forums to share their unprompted and unbiased opinions about brands and our methodology allows clients the chance to directly listen to what they are saying. This type of report delivers a powerful combination of both quantitative and qualitative findings that are more organic than traditional surveys and focus groups at a fraction of the cost and time investment. Compare your brand against competitive brands to obtain benchmarks and track competitive analysis, while gleaning insights that can facilitate strategic marketing and positioning efforts. A single report is delivered within a couple weeks, and can cover a 3 month time horizon.
Campaign Tracker
~$30,000 (2 reports, pre & post campaign)CI:Learn’s Campaign Tracking reports give clients visibility into the progress of their campaign through the real-time voice of their consumers in order to better understand what components are resonating with them. The information gleaned from these reports can be instrumental in determining a campaign’s next steps. Various combinations of reports can be delivered to best fit the needs of a campaign including pre-campaign category and/or competitive benchmarking, throughout the campaign to track the most current consumer reactions, and comprehensive Post-campaign report to evaluate the overall campaign’s effectiveness. Pulse Check reports can be run frequently throughout the campaign (e.g. weekly, at ~$5,000 each additional report)
New Product Tracker
~$17,500 (2 reports, pre & post product launch)Track a current or upcoming product release to gauge consumer reaction and reception of the product itself and the marketing supporting it. These results are used by our clients for internal reporting, benchmarking, course correction and enhancement of product release strategy and tactical execution. Social media analytics allow on-going research on products at a fraction of the cost and time in comparison to traditional market research methods. Pulse Check reports can be run frequently through the launch (e.g. weekly, at ~$5,000 each additional report)
Corporate Reputation Tracker
$5,000 setup and ~$1,150/week*Collective Intellect’s managed service offering delivers to clients a daily or weekly digest of posts and analysis around a topic of interest. The primary purpose of these engagements is to provide an early warning system for any potential threat by performing an exhaustive search of the social media environment in order to identify negative online content. Reports can also be structured to supply high-level summaries of all content around a category, brand, campaign etc., which can be valuable to brand managers, marketers and public relations professionals. Collective Intellect’s separates itself from other company that offer free daily online content downloads by assigning a dedicated analyst who is a subject matter expert that is available for questions and consulting.* $5,000 covers the initial setup and 1st report. Weekly report costs about $1,150 per report per week.
Show/Film Tracker
$5,000 setup and ~$1,150/week*One of the largest topics of discussion in social media is entertainment. In order to capture this wide-spread, well-branded conversation, Collective Intellect has developed a best practice for indexing comparable data that can be presented in standard scorecard formats at a desired frequency. The primary metric behind this measurement is Viewing Intention, which measures specific show or film mentions that indicates an online consumer intention to view a program/film. Traditional survey-based trackers capture prompted opinions towards certain titles, while social media opinions are unprompted and unbiased resulting in a more accurate depiction of how consumers are naturally reacting to an entertainment offering. * $5,000 covers the initial setup and 1st report. Weekly report costs about $1,150 per report per week.
CI:Tools
Collective Intellect has a suite of tools that can help support your organization both within and along each phase of the social media maturity curve.
CI:Insight
Our enterprise social media and text mining analytics tool. CI:Insight uses latent semantic analysis to disambiguate key terms, which allows for more highly accurate categorization resulting in social media analytics you can trust to integrate into your business processes, CRM systems, or data management tools. CI-Insight enables open-ended analysis by identifying key themes and terms to capture true voice of the consumer. It also enables closed-end analysis to identify and quantify consumer considerations and preferences utilizing dimensions that are either customized or provided in Collective Intellect's extensive library based on best practices established by our professional services team.
CI:Data Feeds
Allows you to target specific social media streams within a social media platform for richer and more comprehensive analysis. Enabled by exporting results from CI:Insight into your own central repository, you can conduct further analysis including social media insights appends and correlation with other data elements.
CI:ESS (Embedded Semantic Services)
Integrates CI:Insight, CI’s semantic analytics engine, into your own environment to support any privacy concerns or to tailor software integration into your own software applications. The integration of CI ESS allows you to either obtain appropriate insights out of a single consumer conversation or out of a text corpus such as fan page conversations, online community posts, or private conversations such as emails, survey data, or private communities.
CI:View
Dynamic dashboarding that displays key priority indicators (KPIs) that can be automated for ongoing analysis, which can be used to inform business strategy, course correction or outreach efforts. Provides scheduled updates delivering consumer insights and psychographic information surfaced by CI:Insight, Collective Intellect's sophisticated social media analytics tool. Supports a view into comprehensive real-time data analytics to help design and deploy the socially-appended customer CRM data hub.
CI:Strategic and Data Analytics Professional Services
Provides you with a wide array of full service, customized social media research deliverables that uncover valuable insights into consumers’ unprompted and unbiased thoughts, opinions, considerations and preferences that they express in social media conversations. CI’s team of experienced research analysts work closely with you to scope projects to capture, analyze and measure conversations found in social media outlets such as blogs, message boards, Twitter and Facebook.
